Sublime Guitars has spent the last several years sourcing the best overseas workshops to build our instruments. We have replaced the mass-produced assembly line approach with an artisan, globally crafted process that abides by three rules: no large factories, no unfair labor and no corners cut.
The artisan movement has taken over every industry with a growing demand for quality and transparency about where and how products are made. In the guitar industry there is a disconnect between the large factories that mass-produce electric guitars and the rising standards, customers expect. Many manufacturers that import guitars try to hide or downplay how and where their guitars are built; not Sublime.
Over the past several years, our founder Chi-Yuan Huang, has found the best guitar makers from Korea, Taiwan, Indonesia and the US that excel in specific aspects of guitar production. Our builders are often single person shops that specialize in a single area of production. Rather than having one large factory mass-produce an entire instrument, our guitar line sources each component based on quality and craftsmanship.